ELDRICTH is a brand for those who’ve always lived on the outskirts. On the outskirts of “normal”. On the outskirts of fashion. On the outskirts of traditional ways of going about your every day. ELDRITCH is a brand for those who don’t quite tow the line. Who are happy to blend black and pink. Who like to stand out and to hide, all at the same time.

Living ELDRIDGE means being ok with who you are. For not liking what others like. For believing in things others don’t believe. It’s about being free. And freaky. And having a whole lot of fun while you do it.